PANACEA SKINCARE // PHOTOGRAPHY DIRECTION
Photography direction for John Elliott and Panacea.
Arbonne // product photography shootlist
The goal of this product shoot list was to build a comprehensive and detailed overview of the photography asks. By including a moodboard and overview of the goal of the shoot, it would allow content creators to better understand the ask and execute with more conviction. The shoot list goes into each deliverable and shot to ensure alignment and promote a more cohesive shoot.
panacea // launch photography
The goal of the initial launch photography was to bring some life to the website and social collateral. Because the aesthetic of the brand, website, and packaging is very minimal and monochromatic, the photography needed to bring some life and color.
Models with fresh faces were used with stark color backgrounds. The models were specifically casted to bring a sense of diversity and gender-neutrality.
john elliott // dust capsule collection
The Dust Capsule collection featured new garment pieces that followed a plaster colorway. In order to go with the color theme, the photography set consisted of simple concrete blocks, lights, and tarp to bring a look to match the color palette.
Each photograph was taken to highlight the elements of the clothing while creating a unique aesthetic for the collection.
panacea // product photography
The focus of the pickup product photography shoot was to gather photos of how Panacea lived outside of the bathroom as well as feature more texture product shots. It also served as a refresh on some of the content for social platforms.
The shoot consisted of a hand model elevate the photos. The texture shots were close-ups to allow the customer to see the product up close.