JOHN ELLIOTT + PANACEA + VEGAMOUR // PRODUCT FLATS
Product flats for Panacea Skincare and John Elliott.
VEGAMOUR - RETOUCHING
These were a series of retouches for photography imagery for Vegamour’s Black Friday/Cyber Monday campaign. Retouches ranged from minor changes to shadows to bring out the product details to color correcting to make sure everything was in line and image extension.
JOHN ELLIOTT - product flats
Because of the detailed-oriented designs of the clothing, the goal of the product flats was to create a uniform look that displayed each of the unique characteristics of the garments. The product flats were shot on a white background and edited to a grid format to ensure consistency on the images.
Panacea - product flats
The Panacea product flats were a challenge to take something as simple as skincare packaging and make it seem elevated and still maintain a simple, clean aesthetic. The product shots are done in a way to highlight the packaging elements and make them come together in a product set shot.
