PRODUCT PACKAGING + DISPLAY

PANACEA SKINCARE + ALLEYOOP // PRODUCT PACKAGING DESIGN + DISPLAY

Product packaging for Panacea Skincare, a skincare brand rooted in the morning routine.

Good skin and good days start on purpose.

The belief being that simple, intentional skincare routine repeated daily will create more beautiful skin and prime you for more successes throughout the rest of the day.

THE PROCESS

Panacea Skincare is focused around intentional choices in the morning routine to provide bigger success throughout the day. Whether it is making your bed or going to the gym, each of these little things add up.

The logo was inspired by having the skincare routine serve as the focal point of an intentional morning. It features a circular wordmark accompanied by a line that represents the theme of intention. The line theme proliferates to the packaging design, website elements, and social imagery.

In an exhaustive search for a price-conscious, aesthetically pleasing packaging option, we partnered with one of the leading cosmetic manufacturers in Korea.

THE RESULT

Each product follows a minimalist, clean look that fits with the brand identity. The intentional use of the line element across each of the products enforces the notion for them to be used as an intended set. The different color schemes of each product allowing for a subtle difference to maintain a unique feel and allow the customer to differentiate between the products in their bathroom.

In order to make sure that packaging was effective and aesthetically pleasing, we went with an airless pump for our moisturizer and sunscreen. Coupled with the cleanser tube that features a matte finish, the result is a clean and on-brand packaging solution that embodies Panacea.

THE UNBOXING EXPERIENCE

The difficulty in having a business that is strictly online is that there is little customer interaction. There are very few ways to leave an impactful experience for the customer. Our focus shifted to the unboxing experience to connect with our customer.

Each order of the set box includes the three products, a yellow pouch, and a foldable pamphlet. The goal of the pouch was to allow the consumer to take Panacea out of the bathroom environment as well as have something beautiful to photograph during their unboxing experience. The pamphlet is a concise summary of who we are as a brand, further enforcing the theme of intention in the minds of the consumer.